Train your negotiation skills like a martial art

Online negotiation training for real business results

Nego-Dojo is an online negotiation course designed for professionals who want to master practical skills they can use immediately in sales, procurement, account management and executive discussions. Across 10 chapters and 75+ short lessons, you’ll learn how to plan trade-offs, read the other side, manage emotions, and turn tough bargaining into clear agreements. Lessons are concise, mobile-friendly, and focused on use in the real world. The first chapters are free so you can start training before unlocking everything.

What you’ll learn and be able to do

• Stay calm under pressure and control the pace of a discussion.
• Map positions vs. interests and choose the right strategy for each counterpart.
• Plan concessions (give/ask) and use trade-offs without losing margin.
• Detect tactics such as the Flinch, Limited Budget, Nibble, Extreme Offer, and respond safely.
• Negotiate with executives and committees; manage multi-party meetings and stakeholders.
• Lead difficult conversations with buyers, suppliers and internal management.
• Document agreements that protect value and relationships.

Each lesson includes a clear objective, a short video, and a concrete action so learning turns into business impact. You can take the course alongside work and apply a new skill in the next meeting.

Who this learning program is for

Sales people, key account managers, SDR/AE teams, procurement, and leaders who handle pricing, contracts or partnerships. The course speaks the language of business and management—no academic fluff—yet it is structured like modern education programs so teams can learn together, like in a professional school.

Why Nego-Dojo is different

• Practice-first: drills (“katas”) and checklists to apply tactics the same day.
• Built for B2B: examples come from enterprise sales, partner deals and supply contracts.
• Short & focused: 1–3 minute videos that fit busy executive agendas.
• Mobile-ready: learn anywhere; the app adapts to your screen.
• Clear progression: belts from white to black with a completion certificate.

Course syllabus (10 chapters)

1. Your Negotiation Skills Matter! — Negotiation vs. selling, goals, mindset.
2. Recognizing Negotiation Style — Competitive, Collaborative, Compromise, Accommodation, Avoidance: when to use which.
3. Building Trust as Your First Step — Tone, body language, mirroring, empathy.
4. Stacking the Odds in Your Favor — Where/when/who to negotiate for maximum leverage.
5. Crafting a Targeted Preparation — Interests, BATNA, ZOPA, total cost, priority map, trade-off plan.
6. The Art of Opening Strong — Who speaks first, framing the meeting.
7. Revealing the Other Side’s True Goals and Motivations — Questions, rephrasing, detecting the unspoken and possible misdirection.
8. Framing and Presenting Your Trade-Offs — First offer rules, structured concessions, time and silence.
9. Responding to Aggressive Tactics — Flinch, Nibble, Decoy, Cherry Picking, Limited Budget, Good Cop/Bad Cop… and counter-moves.
10. Dojo: Practice Drills to Lock Reflexes — Scenario training to build mastery, confidence and speed.

You can preview the first lessons for free in the chapters, then unlock the full program when ready on the checkout page.

Real-world impact

Learners report faster agreement cycles, clearer pricing conversations, and fewer margin leaks. A sales team reduced discounts by 1.8 points over a quarter by planning how to trade non-price variables first. A procurement manager used the “Limited Budget” counter-move to turn a stalemate into a two-year framework.

About the author

Created by Winfried Windegger (“Win Win”), a senior consultant and former global director of an international biotechnology group. He has trained and coached thousands of managers, executives and KAMs across Europe for 20+ years, blending field experience with structured methods you can use immediately. See Winfried's LinkedIn profile here: https://www.linkedin.com/in/wwindegger/

What learners say

“For more than 30 years, thanks to Winfried, I've been integrating into my DNA this passion and know-how for negotiation and management that he's one of the rare people to know how to pass on so well ... I prescribe his advice with my eyes closed!”
— F. Bengold, CEO of Servier Portugal

“Clear, bite-sized lessons. I closed a deal using the Limited Budget tactic the next day.”
— A. Müller, Medical Devices

“Finally a method that is practical and respectful. The Good Cop / Bad Cop drill was eye-opening.”
— J. Rossi, Industrial Equipment

“Our executive team aligned on one playbook. Fewer surprises, better outcomes, faster.”
— L. Bernard, SaaS

Frequently asked questions

Start for free

Preview the first chapters and see how the method fits your deals. When ready, unlock the full training.